Product thinker. Systems builder. Founder.
12 years turning what organisations imagine into what actually works — at Tata Steel, Amazon, Adobe, and now: building the tools that didn't exist yet.
Enterprises invest millions in transformation programs that collapse the moment they meet real humans, real workflows, real ambiguity. The gap isn't strategy. It's translation.
I exist at that gap. Between the whiteboard and the warehouse floor. Between an executive deck and an engineer's terminal. Between what should work and what actually does — at scale, for people.
Commissioned a 6 MTPA integrated steel plant — 6 supervisors, 42 technicians, 45 SOPs authored by hand. Recognised by the MD for resolving a critical startup failure. Lesson: ambiguity is just an unsolved design problem.
Physical Systems at ScaleKaizen, A/B testing, SOP standardisation across 3 global sites. Reduced time-to-market by 15%. I started speaking the language of data — not just to understand systems, but to redesign them.
Data as Design ToolBuilt a regional PMO for 540 recruiters across 8 markets. 14 automation solutions shipped. 42 FTE saved. SLA miss rate: 45% → 0%. This is where I crossed from managing programs to engineering them.
Program EngineeringCentralised escalation governance across Risk, CS and Ops. $1.3M saved. 35% faster case resolution. Started seeing the ceiling — the best programs still needed something software couldn't yet do alone.
Enterprise OrchestrationDefined GTAO's "FLOW" & "SCALE" strategic roadmaps. $2.5M savings. 18 FTE unlocked. Piloting AI-enabled automation. And building on the side — because the gap I spent 12 years identifying, I'm now closing myself.
Strategy + AI AutomationFive products live. AI algo trading. Conversion optimisation engine. Civic tech. Career tools. The non-tech techie who got tired of waiting for the right tools — and started building them, with AI as co-founder.
← This chapter is liveI never start with the system. I start with the person who will live inside it — their friction, their workaround, their unspoken need. The best automation I've built was invisible to the people it freed. Scale is an outcome, not a starting point.
Strategy dies in the gap between a boardroom and a team standup. I've spent my career being the bridge — turning a $5M executive mandate into a Monday checklist a recruiter in Manila actually executes, without friction, without follow-up.
500+ experiments across 13 businesses taught me that opinions are expensive and experiments are cheap. I build fast, measure honestly, and kill my own assumptions before the market does. Every product I ship is a hypothesis in disguise.
An AI tool that engineers professional narrative and role fitment. The gap between talent and opportunity is often just a framing problem — and framing can be systematised.
Predicts district-level health outcomes from NFHS survey data. Policy without prediction is just hope — this model turns raw data into actionable public health foresight.
Gamification of public consensus on corruption trends — aimed at lowering India's corruption index. Collective accountability at national scale, one swipe at a time.
An AI-native end-to-end algo trading system for NSE/BSE. Full pipeline: research → backtest → optimise → validate → paper trade → live execution. Powered by 7 specialised Claude Code subagents. No strategy reaches paper trading without clearing a 6-gate anti-overfitting protocol — the @validation-gatekeeper agent has unconditional veto.
A conversion optimisation engine for businesses. Runs 3-phase hybrid experiments (factorial screening → Thompson sampling → confirmation) across 6 messaging variables and 6 channels. 8 AI agents orchestrate the full pipeline: experiment → analysis → first-principles translation → ROI modelling → viral content. 13 business types configured, 3 fully validated.